The holiday shopping season is upon us. For retailers, these last three months of the year signify a marathon of competitive sales strategies to increase foot traffic and maximize profits.
According to the National Retail Federation, the holiday season can represent as much as 30% of annual sales. To adapt to shifting consumer trends and meet peak season demands, stores plan to increase both hours of operation and staff onsite.
Retailers such as Gap and Target have already scheduled hiring events across stores nationwide. In 2016, seasonal retail employment increased by 641,000 from October through December to support extended store hours. Many stores even stay open non-stop for the last few days before the holiday.
By focusing on sales strategies to capture the largest share of consumers, retailers often overlook the costs required to do so — because as store hours and foot traffic increase across retail sites, so do waste volumes and energy consumption…