An Energy Equilibrium: Balancing Environment Protection and Business Imperatives

Cara Proszek

The current generation of corporate leaders will be the first held accountable—not only for the bottom-line, but also for the welfare of our planet. 30 years from now, no one will be able to argue that we did not know how climate change harmed our planet. Businesses currently have the power to deploy innovations to save ourselves from ourselves.

According to a PwC report, 90% of global consumers believe it’s important for companies to adopt Sustainable Development Goals (SDGs) and 78% were more likely to buy from companies that had done so. Consumers are not alone—investors have dramatically increased pressure on organizations to embrace green financial models.

An organization’s profitability and reputation are now at stake, and the world is watching. Global leaders at Davos acknowledged there is a critical gap between the current emissions trajectory and the transformation needed to achieve the commitments in the Paris agreement. To help meet these global goals and ensure corporate resiliency, business leaders will have to prioritize sustainable resource management in 2018 and beyond.

Sustainable resource management answers the following: how can I grow this business forward and stay true to our mission, all while consuming less resources—electricity, natural gas, water, and oil—and limiting our waste generation, to lower our impact on the environment?

The following three drivers are helping CEOs change this trend and lead the sustainability revolution today:

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