We’re glued to the NBA finals. Baseball season is in full swing. But, I want to bring us back to an unprecedented win from football season. Amongst the hype, one story continues to impact us long after the final whistle between the Philadelphia Eagles and the New England Patriots: a collaboration to achieve a zero waste game at US Bank Stadium. Rush2Recycle aimed to recover more than 90% of the waste generated during the game and to send the remaining 10% to a waste-to-energy incineration plant.
The project leveraged:
• Three-bin collection systems for trash, recycling and composting
• Compostable service-ware, including cups, trays, straws and utensils
• Ambassadors to guide fans on disposal
• Hand-sorting the waste stream behind-the-scenes to recover what the public missed
When US Bank Stadium, Pepsi Co, Aramark, and the NFL announced the final score, Rush2Recycle had successfully recovered 91% of all gameday garbage. Nearly 63 tons (enough to fill 4,500 bathtubs) of the 69 tons were recycled or donated for reuse (62%) and composted (29%). This high-profile project demonstrated what we can achieve with creativity, cooperation, and a little innovation. If a stadium full of almost 70,000 intensely focused fans of mixed allegiance, hailing from all 50 states can strive for zero waste, so can your business.