Less than 2 percent of SMBs participate in their utility’s energy efficiency or demand side management (DSM) programs each year. At the same time, utilities find themselves up against high program costs and low returns as they attempt to break into this large, diverse and hard-to-reach market.
In this webinar, Mike Kaplan, VP of Marketing, and Bob Ornstein, Solutions Engineer, will explore best practices utilities can integrate now to engage SMB customers, including:
- Key drivers and trends of the utility SMB market
- How to engage with different SMB verticals about their unique needs and energy saving opportunities
- Lessons we can learn from Nest on how to elevate the marketing and positioning of standard energy-efficient products
- How to apply all of these approaches to new smart, connected technologies for SMBs